From gamasutra.com:
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Sony's planning for a 30 percent boost in PlayStation 3 sales for its fiscal 2010 -- and that could mean the company's planning for a price cut soon, says Lazard Capital Markets analyst Colin Sebastian.

Sebastian says Sony could reduce the console's $399 price "likely at some point between the E3 industry conference in June and the end of the summer, as Sony is able to reduce PS3 production costs."

The amount by which Sony would price down the console is still in debate, but Sebastian joins other analysts, retailers like GameStop and publishers in suggesting that it must be a $100 reduction to "provide the PS3 with a needed shot in the arm." The analyst also says the "sweet spot" for console sales is below $300, so any less than a $100 price cut "would likely be perceived negatively by the market."
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Full Story: gamasutra.com

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