From next-gen.biz:
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Wedbush Morgan analyst Michael Pachter expects both the Xbox 360 and PS3 to shed $50 for the holiday shopping season, according to reports on his speech at the Electronic Gaming Summit.

While Pachter is reported as expecting 19% industry growth in the US and 20% in Europe this year, that number will dip to 16% and 18% respectively in the following year unless each console drops another $100 off its price tag. Further price reductions would have to occur in 2010 to stop growth from declining to 10% and 7% in each respective market.
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Full Story: next-gen.biz

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