From kotaku.com:
[QUOTE]
In-game advertising seems like an easy way to turn a buck, right? Wrong. While advertising is established in magazines and television, games are a great unknown. Activision Blizzard honcho Bobby Kotick says he wouldn't go in that direction himself. "It's early days," according to Kotick. Sony bossman Howard Stringer also remains unconvinced.

Says Stringer:
"The [supposed] solution to everything at the moment in the digital space is ad-supported. While advertisers are happy to talk that up, there is a limit to the amount of money available... Young people don't like advertising very much..."
[/QUOTE]

Full Story: kotaku.com | ft.com

Discuss on our forums: forums.ps3scene.com