From gamasutra.com:
[QUOTE]
According to a new NPD report, adoption of next-gen video format Blu-ray is on the rise, with familiarity with the format up 10 percent to 45 percent over last year, and 43 percent of PlayStation 3 owners watching Blu-ray movies at least once a month.

NPD says that while only six percent of consumers plan to purchase a Blu-ray device in the next six months, the number was higher (nine percent) amongst HDTV owners, which it says "translates to a pool of almost 4 million potential BD player buyers."

NPD also found that 80 percent of dedicated set-top player owners planned to purchase Blu-ray discs rather than standard DVDS, citing "leading-edge technology" and a "superior viewing experience."
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Full Story: gamasutra.com

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