From bloomberg.com:
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"Sony obviously still has a ways to go with their pricing," Moore, a former executive in Microsoft's Xbox division, said in an interview. Electronic Arts is committed to the PS3 and expects a cut eventually, he said. PS3 games increased to 27 percent of the company's console sales last quarter, bolstered by a popular soccer title.

Sony has no immediate plan to reduce prices, said Peter Dille, senior vice president of marketing for Sony Computer Entertainment America in Foster City, California.

"Everybody in the development community would love for the PS3 to be free, so they could just sell razor blades," Dille said in an interview. Sony is concerned with profitability, as well as the installed base, he said.

Sony reduced the PS3 price from $499.99 in October 2007 and sales more than doubled in the next month. In September, Redmond, Washington-based Microsoft released its lowest-priced Xbox 360, at $199.99. The company almost doubled Sony's U.S. shipments from October to January after trailing PS3 in the prior three months, NPD data show.
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Full Story: bloomberg.com

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