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PS3Scene News
 
December 03, 2008
 
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» Sony: GTA IV Drove PS3 Sales
Article posted by XanTium | 1-5-2008 23:54 | Permalink | Digg News

From next-gen.biz:
[QUOTE]
A press statement from SCEA said Thursday, "...As expected, the demand for Grand Theft Auto IV drove sales of the PlayStation 3 entertainment system within the first 24 hours, continuing the strong legacy of the franchise on PlayStation platforms."

Bob McKenzie, SVP of merchandising at specialist retailer GameStop, concurred: "From our position, the launch of GTA IV has been tremendous in driving traffic to our stores, as well as providing a vigorous lift in PS3 console sales over this time last week."

While some analysts expect GTA IV (which has a strong history with PlayStation platforms) to cause a boost in PS3 hardware sales, SCEA didn't release hard figures to illustrate the day-one GTA IV bump.
[/QUOTE]

Full Story: next-gen.biz

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