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» Sony: GTA IV Drove PS3 Sales
From next-gen.biz: [QUOTE] A press statement from SCEA said Thursday, "...As expected, the demand for Grand Theft Auto IV drove sales of the PlayStation 3 entertainment system within the first 24 hours, continuing the strong legacy of the franchise on PlayStation platforms."
Bob McKenzie, SVP of merchandising at specialist retailer GameStop, concurred: "From our position, the launch of GTA IV has been tremendous in driving traffic to our stores, as well as providing a vigorous lift in PS3 console sales over this time last week."
While some analysts expect GTA IV (which has a strong history with PlayStation platforms) to cause a boost in PS3 hardware sales, SCEA didn't release hard figures to illustrate the day-one GTA IV bump. [/QUOTE]
Full Story: next-gen.biz
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