Sony Lost 3.31 Billion USD To PS3 Cost, Pricing Imbalance

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	November 20, 2008

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» Sony Lost 3.31 Billion USD To PS3 Cost, Pricing Imbalance

Article posted by XanTium | 23-6-2008 19:39 | Permalink | Digg News

From kotaku.com:
[QUOTE]
Pricing the PlayStation 3 below its production cost caused Sony to lose $2.16 billion in 2007 and $1.16 billion in 2008, the company revealed today.

Sony's fiscal 2008 annual report delineated potential risk factors to its investors, outlining that "the large-scale investment required during the development and introductory period of a new gaming platform may not be fully recovered." The loss figures were provided as an example of the "significant negative impact" introducing a new platform can cause at first.
[/QUOTE]

Full Story: kotaku.com

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